A young woman with glasses and blonde hair sitting in a chair near large green plants and a window, smiling at the camera.

Welcome!

Serif is a marketing agency built to feel like an extension of your team. We specialize in everything from big-picture strategy to day-to-day execution. We thrive on tackling complex projects, both long-term and short-term. While we have deep roots in commercial real estate, we’re passionate about supporting meaningful initiatives across a variety of industries.

What We Do

  • Behind every successful brand is a roadmap tailored to your organization’s vision and goals.

  • Whether you need us to lead a project from end-to-end or simply coordinating and managing other vendors, we ensure your workflows run smoothly.

  • From social media campaigns to monthly newsletters, we work to capture your voice and keep your audience engaged and informed.

  • We specialize in crafting high-impact content, ranging from case studies and annual reports to impact stories and brand messaging.

  • From brochures to environmental graphics and everything in between, we deliver polished, on‑brand visuals for any scale.

  • We bring a strategic lens to mixed-use and commercial real estate marketing, with a focus on placemaking, tenant retention, and community engagement.

Client Testimonials:

  • Christine Galib

    We absolutely loved working with Serif Marketing! Katrina Buerger and her team's expertise in innovation marketing and storytelling, attention to detail, collaboration and communication, and ability to transform our words into beautiful graphics are phenomenal. Katrina's superpower is turning brilliance into clarity: her workstyle and process helped us translate our ideas, often times in their nascent stages, into crisp and clear design and materials as well as kept the train moving so we stayed on track with our deadlines. These assets not only conveyed our organization's values, but illuminated our spirit and energy. Thank you, Serif Marketing, for telling Advancing Photonics Technologies' story, driving impact and generating our desired results!

    Christine Galib, Director, Advancing Photonics Technologies, Princeton University - Office of Innovation

  • A smiling woman with long brown hair wearing a black top standing against a light gray textured wall.

    Serif Marketing has been an integral part of the success of our marketing strategy for mixed use, retail, commercial and multifamily assets. We’ve experienced challenges in finding a marketing partner who understands our brand, budget, and can capture ROI with their creativity, but with Serif, those were no longer obstacles. We greatly appreciate your energy around promoting our brands and increasing our bottom line. We know our products would not be as successful without your collaboration.

    Veronika Jackson, Senior Manager of Asset Management, BKR Real Estate Management

  • A man in a navy suit and white shirt standing outdoors in front of some blurred greenery.

    Katrina Buerger has a unique blend of creativity, organization, and communication skills, allowing her to bring abstract ideas into clear, compelling reality. Over the past decade, I’ve had the pleasure of working with Katrina, and most recently with Serif Marketing on launching our new industrial product website. Katrina asked the right questions, moved quickly with drafts, and ran a seamless process for revisions. I’m grateful to have brought Serif on board as part of the project team – true experts in branding and marketing.

    Hunain Dada, Senior Managing Director
    Industrial Investments, Urban Genesis

  • A woman behind the counter at a coffee shop, with a large espresso machine in the background, smiling woman in gray t-shirt, and various items including a tablet, jar of sweets, and drink on the counter.

    Serif Marketing is an incredible company to collaborate with. Katrina Buerger has a perfect way of personalizing content for my brand. She helped me create fun and unique content for Blue Tile Coffee’s social media. Her insight is wonderful- whether it’s photography, coining cute and fun captions, or keeping in mind values specific to my needs, she’s been a vital part of my team. If you’re ready to elevate your branding, then I highly recommend Serif Marketing!

    Alyssa Martinez, Cafe Manager, Blue Tile Coffee

  • A smiling man with glasses wearing a dark blazer and white shirt, in an indoor setting.

    Katrina Buerger, who worked on the Ion Impact Report covering 2020-2023, demonstrated exceptional leadership, storytelling abilities, and design skills. Her contributions were pivotal to Ion’s success, and her positive attitude fostered a supportive work environment. In addition, her ability to collaborate effectively with stakeholders ensured the report’s accuracy and impact.

    Jan Odegard, Executive Director, Ion

  • Portrait of a young man in a suit and tie smiling outdoors.

    Working with Serif Marketing was an absolute pleasure. Serif’s expertise in branding and creative services significantly transformed Endurant’s image, exceeding our expectations. The team's personal approach, attention to detail, and dedication to understanding our vision resulted in a cohesive and impactful brand identity. We couldn't be more thrilled with the results and highly recommend Serif Marketing for anyone seeking top-notch marketing solutions.

    Jacob Nolan, Principle, Endurant

  • A young man in a Boy Scouts uniform outdoors, with mountains in the background.

    I am beyond impressed with Katrina’s work at Serif Marketing. She was able to capture my vision and deliver outstanding results. Katrina was very organized, professional, and her attention to detail ensured an easy and successful launch to my project. Katrina was very prompt to respond which made collaboration with Serif Marketing and my team very seamless. I would highly recommend Serif Marketing and their services to take your project or business to the next level!

    Gus Sanchez, World Scout Committee Candidate